There's nothing like turning the calendar page on a new year to step back and take stock of things. Reflecting on the past year makes goal setting for the new year a little easier. In addition to some personal goals I've set, such as knitting a hat and setting a work schedule for myself that includes breaks through the year, I have set quite a few new goals for Dancing Threads RI.
Looking back made me realize that the part of my business I enjoyed most was teaching others how to sew. Let's do more of that! Analyzing the business financials is always a frank picture of how the year went. What will I continue making in 2015? Knitting accessories, cosmetic bags, snack bags, produce bags, wet bags and various totes--the heart of my business philosophy aiming to have less disposable plastic in the world. What did not sell very well? Bunting and reusable gift bags. You will also see some new kinds of products in my shop in the coming weeks and months.
Another sizeable goal is to jump into online marketing feet-first. Up until now, I've been waiting for people to randomly find my wares online. Etsy and Google make changes fairly regularly, and if I want to succeed in the online world of handmade goods, I need to keep pace. That means exciting things on the horizon for you, my dear readers! Think free tutorials, more digital sewing patterns, links to sewing resources, and a focus on sustainable sewing. How cool does that sound? Make a tiny little footprint when you choose materials for your sewing projects. I have so many ideas to share with you! Notice any changes on the website? I am in the midst of an overhaul--what do you think so far?
With the focus shifting more towards teaching and pattern design, I will no longer be accepting custom orders. This area of the business is so very time consuming (VERY time consuming!), and with fabric availability in constant flux, I'm taking a take-it-or-leave-it approach to my products. If you love something in a particular fabric, buy it, because you may never see it again. Along the same lines, I will be using the many many yards of beautiful fabric that I already have in stock, not ordering anything new for the foreseeable future.
Overall, I want to work smarter, not harder. There is a finite number of things I can possibly sew in a given day. That number shrinks if I want to maintain my sanity and a reasonably orderly household. This is the year to define Dancing Threads RI more clearly.
I'm excited! What are some of your goals for 2015?
As co-owner of Stitchery in Portsmouth, RI, I teach sewing classes to children and adults. Welcome to my blog Dancing Threads RI.